Campaign Overview

Our team was tasked with rebranding Cortex's (security operation center product) Level 1 campaign from “SOC of the Future” to “SOC Transformation” and needed to align our creatives with the new messaging. (The Future of AI-Driven SecOps)

Challenge

The priority is to activate the new Level 1 campaign messaging and creative in early December 2024. Additionally, we’d need to revisit our Level 2 creative design system that’ll ladder up to the Level 1 campaign.

Goal

Create art direction and a design system for the Level 1 campaign that can also be applied to the Level 2 campaigns.

My Role

  • Art Direction

  • AI prompt development

  • Color and tone design

  • Cinematic Compositing

  • Pitch Deck

  • Asset creation

| Landing Page

Designing the future of SecOps

This hero landing page sets the tone for the entire L1 campaign: “The Future of AI-Driven SecOps.”
From bold typography to an assertive visual hierarchy, every element reinforces transformation, confidence, and control, while keeping the user path clear: Unlock your SOC.

Big vision. Tight execution.

| Display + Organic Ads

Display Ad Banners

Designed for rapid impact and maximum brand consistency, it conveys a forward-facing message that aligns with the broader narrative surrounding AI-driven security.

Organic Social Ads

This social ad was built to extend the L1 campaign—“The Future of AI-Driven SecOps”—into organic channels. Strategic framing, minimal copy, and visually engaging content drive awareness without relying on media spend.

| AI Prompting

Generated Campaign Images

Using Imagine Art and ChatGPT, I developed three core visual prompts shaped by stakeholder input, technical data, and senior copywriting insights. The final assets were approved as the strongest creative expressions of the campaign message.

Other Generated Explorations

These visual explorations were built from finalized AI prompts and refined through rounds of stakeholder feedback. Each iteration brought us closer to alignment, ultimately resulting in the approved campaign imagery.

| Color + Tone

I built the campaign’s color system by referencing our core brand palette and drawing inspiration from cinematic film references. Through strategic use of tints and tonal variations, the final scheme adds depth, mood, and visual cohesion across assets.

Designing the Mood

Next
Next

See More. Stop More. (2025 Campaign)