Campaign Overview

This L2 campaign, Transform Endpoint Security, supports Palo Alto Networks’ broader L1 narrative around SOC transformation. It’s aimed at positioning Cortex XDR as one of the top three endpoint security solutions, backed by five years of MITRE ATT&CK excellence and industry recognition.

Challenge

With half the market still relying on legacy endpoint solutions, the campaign needed to capture attention from buyers who might otherwise default to competitors like CrowdStrike, SentinelOne, or Microsoft—all with similar messaging.

Goal

Drive qualified traffic to the Cortex XDR product page, build awareness among key SecOps decision-makers, and encourage evaluation through clear, compelling messaging that emphasizes proven detection, prevention, and investigation advantages.

My Role

Creative Direction
AI prompt development
Pitch Deck
Asset creation

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| AI PROMPTING

Generations Explorations

As part of the Transform Endpoint Security L2 campaign, these AI-generated visual studies were used to explore conceptual directions aligned with core messaging. Built using Imagine and ChatGPT, the explorations translated technical inputs and stakeholder insights

Des"Depict from a wide and low angle space, a confident and serious cybersecurity older female latin expert sitting in a modern, high-tech, futuristic, cyberpunk workspace, blending casual and professional elements. The subject, dressed in a white dress shirt, radiates a focused yet authoritative presence. A monitor on the desk display active coding scripts and endpoint threats, their bright orange and green hues reflecting across the polished surface of the desk.

The workspace balances functionality and warmth, with an futuristic backdrop. The bright natural light from large windows illuminates the scene of a city, casting soft green highlights on the subject’s glasses and the modern equipment. The diagonal composition adds depth, with distinctive motion-blurred people working quickly in the office. This setting conveys a sense of expertise, creativity, and focus in the dynamic world of cybersecurity."cription text goes here

| Landing Page

This landing page is part of the L2 campaign aligned directly with the brand’s L1 messaging: “The Future of AI-Driven SecOps.”

Built for clarity and conversion, it extends the core brand promise while delivering focused, action-oriented design for a cybersecurity product launch.

Strategic alignment, visual consistency, and performance-driven UX—all in one scroll.

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| SOCIAL CAROUSEL

LinkenIn

This carousel ad helped visualize industry leadership and trust signals across key cybersecurity benchmarks, backed by real data, strong hierarchy, and confident design. A scroll-stopper built for business growth.