Project Overview
The "SKO FY21 — The Journey Continues" event design captured Barracuda’s commitment to growth and connection with both the sales team and customers. This visual identity reflected the company’s ongoing journey, emphasizing resilience, momentum, and forward-thinking energy.
Challenge
To create a unified visual theme that inspires and motivates a global sales team while reinforcing trust and partnership with customers, all during a time when virtual and hybrid experiences became essential.
Goal
To design an engaging, cohesive event brand that energizes the internal team, strengthens customer relationships, and positions Barracuda as a leader driving secure growth into the future.
My Role
Art Direction
Logo
Photpgraphy
Layout
| SKO FY21 Logos
The Journey Continues
Designed both the full-color and reversed logo before pitching SKO concepts to stakeholders.
| SKO FY21Ideations
Concept Pitches
Below are 4 different directions I presented to our stakholders.
“Aquatic journey”
“Adventurous journey”
“Bridged journey”
“Sunset journey”
Chosen concept
| SKO FY21Deliverables
Name Badges
Registration Signs
Pull-up Banners
Digital Speaker Presentations
