Prohject Overview
Led art direction for two airport ads launching Barracuda’s rebrand: one brand awareness piece and one focused on email security. Strategically placed in high-traffic airports to boost visibility and recall.
Challenge
The key challenge was introducing a new visual identity with clarity while maintaining consistency across a brand-focused ad and a campaign-specific message.
Goal
Establish Barracuda’s refreshed brand in a bold, public way while also driving awareness of its email protection capabilities. The ads needed to feel cohesive, strategic, and visually aligned—bridging brand storytelling with product relevance.
My Role
Art Direction
Design
Production
Installs Images from Clear Channel
Email Airport Ad
Brand Airport Ad
Installs Images from Clear Channel
