Campaign Overview
Our team was tasked with rebranding Cortex's (security operation center product) Level 1 campaign from “SOC of the Future” to “SOC Transformation” and needed to align our creatives with the new messaging. (The Future of AI-Driven SecOps)
Challenge
The priority is to activate the new Level 1 campaign messaging and creative in early December 2024. Additionally, we’d need to revisit our Level 2 creative design system that’ll ladder up to the Level 1 campaign.
Goal
Create art direction and a design system for the Level 1 campaign that can also be applied to the Level 2 campaigns.
My Role
Art Direction
AI prompt development
Color and tone design
Cinematic Compositing
Pitch Deck
Asset creation
| Landing Page
Designing the future of SecOps
This hero landing page sets the tone for the entire L1 campaign: “The Future of AI-Driven SecOps.”
From bold typography to an assertive visual hierarchy, every element reinforces transformation, confidence, and control, while keeping the user path clear: Unlock your SOC.
Big vision. Tight execution.
| Display + Organic Ads
Display Ad Banners
Designed for rapid impact and maximum brand consistency, it conveys a forward-facing message that aligns with the broader narrative surrounding AI-driven security.
Organic Social Ads
This social ad was built to extend the L1 campaign—“The Future of AI-Driven SecOps”—into organic channels. Strategic framing, minimal copy, and visually engaging content drive awareness without relying on media spend.
| AI Prompting
Generated Campaign Images
Using Imagine Art and ChatGPT, I developed three core visual prompts shaped by stakeholder input, technical data, and senior copywriting insights. The final assets were approved as the strongest creative expressions of the campaign message.
Other Generated Explorations
These visual explorations were built from finalized AI prompts and refined through rounds of stakeholder feedback. Each iteration brought us closer to alignment, ultimately resulting in the approved campaign imagery.
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Depict a older Black male cybersecurity expert seated in a highly textured, futuristic, high-tech chair, captured from a dramatic wide-angle front-on shot. The camera looks up at his composed figure, emphasizing his authority and control. The glass workstation in front of him glows with intricate holographic interfaces, casting teal green and orange reflections onto his tailored white shirt and dark complexion. Behind him, illuminated monitors display cascading data streams and global threat maps, framed by a rugged industrial backdrop of metallic racks and faint orange lighting. His calm, focused gaze conveys a sense of vigilance and mastery in this dynamic digital realm."
"Avoid highly stylized, perfect facial features, or symmetrical proportions. Exclude airbrushed skin, glossy plastic-like textures, and artificial model poses. Avoid characters with exaggerated or cartoonish expressions."
"Avoid polished, overly clean, or luxurious aesthetics. Exclude bright gold or glittery elements unless realistic for the context. Prevent artificial light reflections that look unnatural or overpowering. -
"Depict a confident and serious cybersecurity older female black expert standing with arms crossed in a modern, high-tech, futuristic, cyberpunk workspace, blending casual and professional elements. The subject, dressed in a dark dress shirt, radiates a calm yet authoritative presence. Behind them, a glass desk is and a sleek laptop projecting glowing green holographic data streams and cascading analytics. Dual monitors on the desk display active coding scripts and global threat maps, their bright orange and green hues reflecting across the polished surface of the desk.
The workspace balances functionality and warmth, with an futuristic backdrop. The bright natural light from large windows illuminates the scene, casting soft orange highlights on the subject’s glasses and the modern equipment. The diagonal composition adds depth, with faint motion-blurred figures in the periphery moving through the vibrant office. This setting conveys a sense of expertise, creativity, and focus in the dynamic world of cybersecurity." -
Item des"Depict a confident and serious cybersecurity older female latin expert sitting in a modern, high-tech, futuristic, cyberpunk workspace, blending casual and professional elements. The subject, dressed in a dark dress shirt, radiates a calm yet authoritative presence. Behind them, a glass desk is and a sleek laptop projecting glowing green holographic data streams and cascading analytics. Dual monitors on the desk display active coding scripts and global threat maps, their bright orange and green hues reflecting across the polished surface of the desk.
The workspace balances functionality and warmth, with an futuristic backdrop. The bright natural light from large windows illuminates the scene, casting soft orange highlights on the subject’s glasses and the modern equipment. The diagonal composition adds depth, with faint motion-blurred figures in the periphery moving through the vibrant office. This setting conveys a sense of expertise, creativity, and focus in the dynamic world of cybersecurity."cription
| Color + Tone
I built the campaign’s color system by referencing our core brand palette and drawing inspiration from cinematic film references. Through strategic use of tints and tonal variations, the final scheme adds depth, mood, and visual cohesion across assets.
Designing the Mood